If you’ve never seen Robbie Williams and Tom Jones set the BRIT Awards ablaze in 1998, you’ve missed one of music’s most electric generational collisions. It wasn’t just a duet — it was a seismic event. Tom Jones, the timeless lion in a velvet suit, strutted onto that stage with all the swagger of a man who invented cool. Robbie, the cheeky rebel prince of ’90s pop, met him beat for beat — and with one snap into “It’s Not Unusual,” the crowd didn’t just cheer… they detonated.
What followed was less a medley and more a time machine. “Mama Told Me Not to Come” felt like a party crashing through decades. “Are You Gonna Go My Way” turned the show into a rock sermon.
Each hand-off, each glance between them wasn’t choreographed — it was pure instinct, two musical spirits in perfect sync. Tom’s sly side-eye. Robbie’s devil-may-care grin. They didn’t need pyrotechnics. They were the explosion.
To casual viewers, it may have looked like a fun performance. To real fans? It was a once-in-a-lifetime cultural handshake — the past and present not just acknowledging each other, but dancing, winking, and laughing together. A crown wasn’t passed. It was shared. And in that moment, pop history didn’t just happen — it grooved.
