Eminem just pulled the ultimate April Fool’s Day prank, reminding the world that when it comes to trolling, Slim Shady is still undefeated.
On April 1, the rap legend dropped a limited-edition T-shirt labeled “Uncancellable”, poking fun at cancel culture and his critics. But in true Em fashion, the joke didn’t stop there — just hours later, the shirt was pulled from his online store with a message that read:
“THIS MERCH IDEA HAS BEEN CANCELED.”
The shirt featured a fiery creature named Jenzimibra, a nod to a bar from his track “Trouble” off the upcoming album The Death of Slim Shady (Coup De Grâce) where he raps:
“You gonna cancel me, yeah? Gen-Z me, bruh?”
It was a clear jab at “cancel culture” and the waves of criticism Em has weathered throughout his decades-long career — especially from younger generations who’ve tried to call out his controversial lyrics.
Fan Reactions: Mixed, as Always
Some fans thought it was a hilarious troll, praising Eminem for staying true to his edgy, provocative roots.
“Slim Shady never misses when it comes to mind games,” one fan wrote.
Others weren’t so amused, accusing him of trying to “cash in” on controversy or mock a serious conversation about accountability in entertainment.
Still, the stunt was short-lived — exactly what you’d expect from a perfectly timed April Fool’s gag. The “Uncancellable” shirt came and went like a punchline, but the buzz it created? Classic Eminem.
Whether it was satire or a merch ploy, Em once again proved he knows how to dominate headlines with just a lyric — or in this case, a T-shirt.
